Hong Kong International
Licensing Show
2019.1.7 - 1.9

nothing but can be anything

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Amoo without any form It can be anything in the world,
It can be anything imaginative.
As the name ‘Amoo(any, no in Korean)’ implies, it varies in shape and color.
The biggest feature is that there is no fixed form but the design of informal form is rather unique and kitschy.


The world is full of Amoo Nobody knows, but it exists at any moment.
It doesn’t matter, but it exists everywhere.
Amoo is with us in various ways, even in the socks that we wear today, the shirts with stain, and the moment we walk down the street.

Maybe amoo is our imagination or illusion.

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